Face Off: Test-driving Gillette's new razor
General Motors' legendary CEO Alfred P. Sloan invented the annual styling change when he ordered a new body for the 1923 Chevrolet to cover up the car's nine-year-old technology. The new design made the old model feel out-of-date and was the first step in GM's drive to pass Ford Motor and its unchanging Model T to become the largest automobile company in the world.
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