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More about Rich Stevens...

(Maybe you heard about these, but didn't know it was Rich Stevens!)

It was in Tallassee, Florida that Rich got "Fed up" with the lack of  Christmas spirit in the city....It was Dec 13th and it was 77 degrees...so he locked himself in the studio at Z-103/WTHZ and began playing Bruce Springsteen's "Santa Clause is coming to town" at 6am as the first song on his morning show...proceeded by the same song over and over AND over again..... when he was done at 10am and after the same song played 62 times, it already hit the AP & UPI News Wires "DJ TRIES TO BRING X-MAS SPIRIT TO FLORIDA"....then the camera crews started lining up..CNN, NBC, ABC and CBS...Reporters were calling from around the world...That night Rich was featured on, not only the local news but on ALL the Major Networks as well...The next day guess who was featured on the FRONT PAGE of the local newspaper and USA TODAY....


It was in Orlando, Florida that Rich had THE ONLY radio interview with Magic Johnson after he told the world on the Arsenio Hall show he (Magic) had the HIV virus...Magic turned down numerous requests for interviews around the world including Dan Rather and Peter Jennings and numerous radio folks...but appeared live in the studio with Rich at 102 JAMZ/WJHM during his afternoon drive show for over an hour surrounded by media from all around the world while Rich asked all the questions everyone wanted to know...not only was the interview shown and talked about on ALL the local and National Networks but Rich was featured that night with Magic on Entertainment Tonight and CNN live after the interview...and that following week, Rich and Magic were featured on the Cover of Radio & Records ( Radio industry newspaper) as well!


It was in St Louis, Missouri at Z1077/KSLZ that Rich took advantage of the "Power of radio"...the US Treasury just spent over $40 Million dollars to promote the new design of the $20 dollar bill...it took less than 3 hours for Rich to put not only St Louis in a frenzy but the Feds in DC as well...It was election day and Rich told his listeners they had until midnight to "Exchange their old 20's for the new ones..." because they would be useless after midnight...the phones went crazy, the main switchboard operator was mad as hell at Rich because ALL THE CALLS were about this statement "Rich Stevens made a few minutes ago"...in less than an hour all the local TV stations were at the station inquiring about this, because they too were bombarded by calls from concerned citizens and bank personnel as well...the next thing it hit the AP wire and Washington was calling...and the Feds were  on their way to the studio as well...they demanded an apology and an immediate retraction...they weren't amused...the local TV stations ran it on the 6 and 11pm casts and NBC, CBS and CNN picked it up as well! Guess who's picture along with a feature article made the Cover of USA Today the next morning...

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